• 25+ Years of Expertise
  • Cross-Functional Solutions
  • Outside-In Thinking

We help you leverage Technology & CX to grow the business, improve engagement and become future-ready

The idea of ‘ThinkShop‘ began with a web-design studio in 1999 called ‘UncommonWisdom’.

It subsequently took the form of a Consulting firm – ‘ThinkShop’ – that provided Technology & CX solutions to clients from 2013 until the end of 2017.

Now in its third iteration, ‘ThinkShop’ remains focused on Business Advisory, Technology & Customer Experience.


25+ Years of Expertise
Cross-Functional Solutions
Outside-In Thinking

ThinkShop helps you leverage Technology & CX
to grow the business, improve engagement and become future-ready

At a glance

Naveen Bachwani

Cross-Functional Leader in Digital Transformation & CX, with 25+ years of experience spanning startups, mid-sized and large-scale enterprises

Served as Industry Advisor @ Microsoft, Chief Operating Officer @ Aegon Life (now Bandhan Life) and Group Head, CX @ Edelweiss Financial Services

Adept at Strategy as well as Execution, with deep domain understanding across industries

Panelist & Speaker at Industry Events across India & Asia Pacific
Visiting Faculty & Mentor at various Management institutes & platforms
Certified as an Independent Director by IICA and IOD Global

Profile Pic
The Digital Edge

The Future Is Now...

Business Advisory

Future-Ready insights that help Founders/CEOs improve results and build scale

Digital Transformation

Align Platforms, Processes and People with a common Business goal

Customer Experience

Great CX helps turn Prospects into Customers, and Customers into Advocates

Communication Design

Craft purposeful content and deliver via right channels in a timely manner

Training & Workshops

Targeted programs that enable your Team to drive Business Goals

Bridge the gap between idea and execution

‘ThinkShop’ is fluent in multiple languages — Business, Technology and Customer-Speak

We are vendor-neutral, and can work with your existing resources or help you find new ones

What we do

At your service

If you are a Startup Founder/CEO or SME Business Owner, you can significantly improve the results of your efforts by aligning with future-ready insights and industry best-practices.

We leverage 25+ years of experience across functions, and provide inputs on GoToMarket (GTM), Strategy, Operational Excellence, Scaling Processes, and more.

This is a bespoke service that is tailored as per your unique needs. It provides a valuable Outside-In perspective for the road ahead, combining your context with an in-depth understanding of Business, Technology & Customer-Think.

Naveen Bachwani is certified as an Independent Director by IICA (Govt. of India) and IOD Global.

We can also assist organizations seeking an entry to India, by providing a rich understanding of the India business landscape. Please reach out for details.

Transformation is, ultimately, about aligning platforms, processes and people with a common goal. And, that requires cross-functional skills that combine an understanding of Business functions with the ability to orchestrate internal & external stakeholders.

‘ThinkShop’ provides a critical assist in your end-to-end transformation journey, helping you from Project Scoping and Vendor Selection to Program Management and Process Re-design, all driven by future-ready insights.

You can get started by engaging with us on a Retainer or Project basis, or retain the services of an on-demand, Fractional CxO, to design and drive a comprehensive blueprint for your Digital-First Office.

Today, every business is Digital. And yet, your brand is experienced by your customers through Moments of Truth that combine multiple modes of touchpoints.

‘ThinkShop’ can help you build a robust CX Program, working with you from Goal Setting all the way through Program Design, and include both online as well as offline interaction touchpoints in the scope of work.

You can engage with us on Retainer as well as Project basis. We also offer Project Management services, if needed.

Ultimately, success in CX or Digital cannot be achieved without effective communication.

Tactically, we help you review existing channels and communication elements to determine what needs to change, define the right mix of physical and digital modes, and design an ideal workflow for the creation and approval of new content.

Strategically, we also help create Communication Guidelines that can serve as a blueprint for all new communication elements, across functions. 

We provide Training programs and bespoke Workshops on Building a Digital Mindset, Customer Centricity and Change Management, among others.

Through our People practice, we also offer Strategic HR and Capability Building solutions, including Training & Workshops on a wide range of topics, for mid to senior level executives.

Please reach out if you have a specific need not covered above.

Not ready to commit to the complete CX roadmap yet, but keen on getting started?

A ‘Customer Journey Mapping‘ exercise can be a great tool to assess your end-to-end process, as your customers experience it.

The idea is to reveal critical gaps across your multi-channel touchpoints, including a reality assessment of actual Buyer behavior.

If you offer web or mobile journeys to your customers, it’s time to run a Quality check.

Get a UX Audit of your digital assets (web or app) to know where you stand, and how it impacts your customers. 

The output is a crisp, no-obligation report that you can action at your end. Of course, we can also help you take it to the next level, if you so choose. 

:: Expand the arrows to learn more about each offering ::


Solutions that work

Here are some recent examples of our work…

  • Business Advisory for the CEO of a Software Development shop on GTM & Operational Excellence
  • CX Roadmap for a diversified Financial Services group, spanning Retail to Institutional businesses
  • Design and development of a ‘Career Portal’ for an Insurance major >> 15,000+ leads in weeks
  • UX for one of the most advanced Trading Platforms in the country >> Desktop, Tablet and Mobile

Voice of Customer

"Naveen effortlessly peels away the layers of possibilities and opportunities, revealing what matters most.
His ability to navigate through complexities, and focus on what truly matters, is unparalleled."
Kunal Tomar
CEO, AskGalore Digital
His experience and profound knowledge on the subject added a lot of value
Ajay Menon
COO, Motilal Oswal
A thorough professional with a very clear thought process
Puneet Singhania
CEO, Master Trust
His methodical approach, and understanding of industry & client needs, set him apart
Mukund Barrsagade
CFO, Experian India
Deep experience, mature handling of varied issues and a never-say-cannot-do attitude
Shabnam Panjwani
CMO, Edelweiss Group
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Start today

The time is now!

Ideate  >>  Innovate  >>  Accelerate

I’d love to learn more about your specific needs to figure out how we can help. Let’s setup a 30-min exploratory chat…

Or, simply share your coordinates below so we can reach out


The 'GreyMatter' Blog

Naveen Bachwani on Life, Work, Technology etc.

“Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.”

Friedrich Nietzsche

What's New

Conducted a workshop on Digital Transformation led Product Development @ NMIMS in Feb 2023

Featured at the Jehangir Art Gallery (Mumbai) @ Photographic Society of India’s members’ exhibitions (2023 & 2024)

Speaker: The Technology Edge in Financial Services at BFSI Tech Summit (Sep ’22)

Naveen Bachwani

Consultant | Technologist | Speaker | Writer | Teacher | ShutterBug

  • Sr. Director & Industry Advisor at Microsoft for Cloud & Enterprise Solutions (2021-2023)
  • Member of Aegon India’s Leadership team and its Regional SteerCo (2020-2021)
  • Charter Member of the Customer Council at Edelweiss Group (2018-2020)
  • Member of the India Management Council at Experian India (2012-2013)
  • Winner at the first-ever ICICI Group Quality Awards in Process Excellence (2008)