ThinkShop
25+ Years of Expertise
Outside-In Perspective
Customer-First Thinking
Grow the Business
Improve Engagement
Become Future-Ready
The idea of ‘ThinkShop‘ was born way back in 1999, when we started a web-design studio called ‘UncommonWisdom’.
It subsequently took the form of a Consulting firm that provided Technology solutions to clients from 2013 until the end of 2017.
In its third avatar, ThinkShop Solutions LLP began in April 2023 with a new identity and a renewed focus on future-ready Business Transformation.
ThinkShop
25+ Years of Expertise
Outside-In Perspective
Customer-First Thinking
Grow the Business | Improve Engagement | Become Future-Ready
The Future Is Now...
Business Advisory
Strategy & Growth insights that help Founders/CEOs improve results and build scale
AI @ Work
Demystify AI and integrate it in everyday Business to unlock its full potential
Customer Experience
CX that helps turn Prospects into Customers, and Customers into Advocates
Communication Design
Purposeful, timely content, crafted and delivered via the right channels
Training & Workshops
Capability Building for your team on AI Mindset, Customer Centricity, and more...
At your service
If you are a Founder/CEO or (SME) Business Owner, you can strengthen the foundation of your enterprise and improve results, by aligning with Future-Ready insights and industry best practices.
We leverage 25+ years of experience across functions, and provide inputs on Strategy, Operational Excellence, Business Scale and more. Through our People practice, we also offer Strategic HR services, if needed.
This is a bespoke service that is tailored as per your unique needs. It provides a valuable Outside-In perspective for the road ahead, combining your context with an in-depth understanding of Business, Technology & Customer-Think.
Naveen Bachwani is certified as an Independent Director by IICA (Govt. of India) and IOD Global.
The world is changing rapidly, and Artificial Intelligence (AI) is clearly at the front and center of it.
It has the potential to transform everyday operations in ways that can make a real difference for your business. And incredible opportunities are being created every day to work smarter and grow faster.
We work with you to demystify AI, and integrate it in your Business, so you can benefit from smart workflows, clear insights, optimized operations and more…
Think of us as a partner in your Business Transformation journey, leveraging emerging technologies and empowering your team with the AI capabilities they need.
Even in today’s Digital First world, your customers experience your brand through Moments of Truth that combine multiple modes of touchpoints.
‘ThinkShop’ can help you build a robust CX Program, working with you from Goal Setting all the way through Program Design, and include both online as well as offline interaction touchpoints in the scope of work.
Engage with us on a Retainer or Project basis.
Ultimately, success in CX or Digital cannot be achieved without effective communication.
That’s why, we help you review existing channels and communication elements to determine what needs to change, define the right mix of physical and digital modes, and design an ideal workflow for the creation and approval of new content.
We also can also create Communication Guidelines that can serve as a blueprint for all new communication elements, across functions.
We provide Training programs and bespoke Workshops on Building an AI Mindset, Customer Centricity and Change Management, among others.
Through our People practice, we also offer Strategic HR and Capability Building solutions, including workshops on a wide range of topics, for mid to senior level executives.
Reach out if you have a specific need not covered above.
Not ready to commit to the complete CX roadmap yet, but keen on getting started?
A ‘Customer Journey Mapping‘ exercise can be a great tool to assess your end-to-end process, as your customers experience it.
Reveal critical gaps across your multi-channel touchpoints, including a reality assessment of actual Buyer behavior.
If you offer web or mobile journeys to your customers, it’s time to run a Quality check.
Get a UX Audit of your digital assets (web or app) to know where you stand, and how it impacts your customers.
The output is a crisp, no-obligation report that you can action at your end. Or you can take it to the next level, if you so choose.
:: Expand the arrows to learn more about each offering ::
Solutions that work
Here are some recent examples of our work…
- Strategy & Growth inputs for a Risk Management platform as its Chief Strategy Officer
- Business Advisory for the Founder of a leading Digital Marketing outfit focused on improving Team Productivity and Revenue Growth
- Business Advisory for the CEO of a Software Development shop on GTM & Operational Excellence
Bridge the gap between idea and execution
‘ThinkShop’ is fluent in multiple languages — Business, Technology and Customer-Speak
We are flexible in our approach, and can work with your empaneled vendors, or help you find solution providers for your needs.
Naveen Bachwani
- Cross-Functional Leader in Business Transformation
- 25+ years of experience spanning startups, mid-sized and large-scale enterprises
- Served as Industry Advisor @ Microsoft, Chief Operating Officer @ Aegon Life (now Bandhan Life) and Group Head, CX @ Edelweiss Group
- Adept at Strategy as well as Execution, with deep domain understanding across industries
- Panelist & Speaker at Industry Events across India & Asia Pacific
- Visiting Faculty & Mentor at various Management institutes & platforms
- Certified as an Independent Director by IICA and IOD Global


Sonali Mathias-Bachwani
- Human Resources Leader and Globally-certified Master Trainer
- 25+ years of experience in Strategic HR, Capability Development and Organizational Design
- Served in leadership roles with leading MNCs like Colgate Palmolive
- Worked across functions including Learning & Development, Employee Engagement, Consumer Affairs and Internal Communications
- People Practice Lead @ ThinkShop and Head HR @ 59th Parallel
Voice of Customer
Testimonials
His insights and exceptional guidance helped us build for success."
His ability to navigate through complexities, and focus on what truly matters, is unparalleled."

The time is now!
Insights >> Innovation >> Impact
We would love to learn more about your specific needs to figure out how we can help. Let’s setup a 30-min exploratory chat…
Or, simply share your coordinates below so we can reach out
The 'GreyMatter' Blog
Naveen Bachwani on Life, Work, Technology etc.
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Retro Active
1 month ago By Naveen Bachwani
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Building a Career
3 months ago By Naveen Bachwani
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Time and Tide
4 months ago By Naveen Bachwani
“Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.”
Friedrich Nietzsche
Highlights
Conducted a workshop on Digital Transformation led Product Development @ NMIMS
Speaker: The Technology Edge in Financial Services at BFSI Tech Summit
Featured at Mumbai’s prestigious Jehangir Art Gallery @ Photographic Society of India’s exhibitions in 2023, 2024 & 2025
Naveen Bachwani
Business Transformation Expert | Technologist | Speaker | ShutterBug
- Sr. Director & Industry Advisor at Microsoft for Cloud & Enterprise Solutions (2021-2023)
- Member of Aegon India’s Leadership team and its Regional SteerCo (2020-2021)
- Charter Member of the Customer Council at Edelweiss Group (2018-2020)
- Member of the India Management Council at Experian India (2012-2013)
- Winner at the first-ever ICICI Group Quality Awards in Process Excellence (2008)