Desk plant pic

What We Do

Here are select examples of the work we do…

Some of our client work is confidential
On request, specific details have been withheld below

UX // Multi-device Trading Platform

The Brief

We began working on the advanced version of the Stock Trading Platform when it was merely a concept, with some barebone screens thrown in, and a client brief that read: “We must make this an industry-leading platform!”

The Result

By the end of the project, we had in our hands what was arguably one the most advanced Trading Platforms in the country, masked behind an easy-to-use and engaging interface

CX // EdTech Startup

The Brief

An innovative platform, aimed at providing analytics and insights to JEE aspirants in their preparations, sought our help to create a Customer Engagement roadmap for their channel partners and end-users.

The Result

High-quality assets for offline and online channels crafted, digital campaigns designed, and prospects converted into signups for pan-India partners

Career Portal // Life Insurance

The Brief

India’s leading private Life Insurance organisation was looking for an efficient way to recruit in large numbers (1k+ a month).

We helped design and develop a Career Portal that integrates with their proprietary Recruitment Engine, and with on-ground call-center processes, to ensure a smooth experience for candidates as well as the HR team.

The Result

In less than 12 months since its launch, the Career Portal logged more than 15,000 leads in the system

Information Architecture // Financial Services

The Brief

The Information Architecture of an enterprise-grade website is driven by a number of interconnected factors.

This challenging project involved integrating content & data from a variety of internal & external feeds, designing template-level wireframes, powering database-driven content pages, and a Responsive Design strategy.

The Result

The newly-minted website (100,000+ pages) saw significant traction with the customer base, in just a few months

In the news

Recent Highlights

  • Speaker | Making the most of an MBA – The Essential Toolkit | IIM Mumbai (NITIE) 2023
  • Workshop | Digital Transformation led Product Development | NMIMS 2023
  • Speaker | Building Resilience in a Global Economy | Concentric 7.0 @ NMIMS 2022
  • Speaker | The Technology Edge in Financial Services | BFSI Tech Summit 2022
  • Speaker | Digital Transformation in Financial Services | FutureReady @ Microsoft 2022
  • Panelist | Customer First | Asia Pacific Health Insurance Conference 2021
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“If you don’t have time to do it right, when will you have time to do it over?”

John Wooden

The 'GreyMatter' Blog

Naveen Bachwani on Life, Work, Technology etc.

“Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.”

Friedrich Nietzsche

What's New

Conducted a workshop on Digital Transformation led Product Development @ NMIMS in Feb 2023

Featured at the Jehangir Art Gallery (Mumbai) @ Photographic Society of India’s members’ exhibitions (2023 & 2024)

Speaker: The Technology Edge in Financial Services at BFSI Tech Summit (Sep ’22)

Naveen Bachwani

Consultant | Technologist | Speaker | Writer | Teacher | ShutterBug

  • Sr. Director & Industry Advisor at Microsoft for Cloud & Enterprise Solutions (2021-2023)
  • Member of Aegon India’s Leadership team and its Regional SteerCo (2020-2021)
  • Charter Member of the Customer Council at Edelweiss Group (2018-2020)
  • Member of the India Management Council at Experian India (2012-2013)
  • Winner at the first-ever ICICI Group Quality Awards in Process Excellence (2008)